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Citroën Presents the New Citroën C3 and Ë-c3 All Electric in the City of Semarang
Citroën Presents the New Citroën C3 and Ë-c3 All Electric in the City of Semarang, Affirming Commitment to the Indonesian Market 

SEMARANG, Indonesia, 24 Oktober 2023 – Reaffirming its commitment to the Indonesian people, Citroën Indonesia, through PT Indomobil National Distributor, the official distributor of the Citroën brand in Indonesia, is entering the city of Semarang, Central Java to expand its network and facilitate customer access by introducing The New Citroën C3, The New Citroën Ë-C3 all electric. The two cars launched were also accompanied by the appearance of the AMI Buggy, a small and inspiring BEV vehicle that reflects Citroën's vision in designing a vehicle of the future. The launch of the Citroën brand and products was held through an exhibition located at the Atrium, Paragon Mall, Semarang and took place from 24 to 29 October 2023.


Citroën is a French brand that is familiar to automotive fans in Indonesia. The tagline "Dare to Care" which is Citroën's commitment, is reflected in the three Citroën brand principles: Accessibility, Care and Audacity which are embedded in the DNA of all models throughout the world, including in Indonesia. This is a basic guide in determining the latest Citroën models, including those presented in Indonesia, which were deliberately chosen referring to the needs of consumers in Indonesia and trends that are currently developing in the market. Especially for the Citroën Ë-C3, the presence of this BEV model also reflects Citroën's support for government policy to create a carbon-free future for Indonesia through electrification technology.


In his remarks, Tan Kim Piauw, Chief Executive Officer, PT Indomobil National Distributor, said that, “The launch of the Citroën brand and products in Jakarta at the end of last year, as well as our recent participation in several major automotive exhibitions, received a positive response from the Indonesian people. This makes us motivated to expand the Citroën network to various regions in Indonesia. Starting with the city of Bandung in June 2023 and the city of Surabaya in September 2023 and the city of Semarang today, then we plan to expand our service and sales network to reach the target of 12 new outlets nationally by the end of 2023, to make it easier for customers to access Citroën brand.”

Furthermore, Tan Kim Piauw added that Citroën Indonesia has prepared various model choices that focus on customer needs and comfort. “Citroën dares to be different. To prove this, we have prepared various choices according to customer tastes and needs, ranging from petrol cars to full-electric cars to support users during their daily activities. With the promise of "Dare to Care", we are committed to making the lives of Indonesian people while on the move better. "We are confident that the range of products we are currently presenting will answer the various mobility needs of individual people in the city of Semarang in particular and Central Java in general."

The models displayed are breakthrough innovations from Citroën for more comfortable mobility. Citroën Advanced Comfort, in the form of "Flying Carpet Ride" and "Cocoon Effect" is present in every product on display this time.


New Citroën C3, Practical Crossover with Comfort and SUV Feel


The New Citroën C3 marks the start of a new chapter for Citroën. This model embodies the spirit of the Citroën brand, designed to meet the needs of the Asian market. The New C3 is the first model of Citroën's “C-Cubed” program launched in 2019. The three Cs in the program reflect Citroën's positioning – Cool, Comfort and Clever which refers to the unique model design, Citroën experience and specially prepared product concepts according to the needs and tastes of the local market.


The design of the New Citroën C3 reflects the youthful and dynamic personality of its customer profile. C3 users crave practicality, comfort and connectivity all integrated into one vehicle. This colorful and practical crossover also makes it easy for owners to order a vehicle according to their tastes and needs to express their personality and lifestyle.


The New Citroën C3 was developed for the young and progressive and offers five themes of Citroën comfort:

  • LIVE ELEVATED with high ground clearance provides comfort and confidence in driving

  • HAPPY SPACE with ample space to stretch your legs and high headroom, equipped with AC adapted to tropical climates providing comfort while driving

  • INFOTAINMENT with superior features that offers a 10 inch touch screen and Mirror Link function that is compatible with Android Auto and Apple CarPlay® wireless connectivity

  • ADVANCED COMFORT with suspension comfort like driving on a flying carpet (Flying Carpet Ride) and the silence of the cabin space which creates calm like being in a cocoon (Cocoon Effect)

  • CUSTOMIZED COMFORT with 4 one-tone body color choices and 6 dual-tone body color choices.

Due to its various comforts, the New Citroen C3 was named The World Urban Car 2023 which was announced at the 2023 New York Auto Show. Chosen by more than 100

international journalists from 32 countries.


Providing better driving pleasure, the New C3 is equipped with an efficient 81 HP engine with a maximum torque of 115 Nm. Combined with a 5 speed manual transmission, The New Citroën C3 is a fuel efficient vehicle with a consumption of 19.8km per liter.


“The New Citroën C3 provides comprehensive customization freedom for customers. "We are confident that this car will become a new style icon for young and progressive consumers in Surabaya," said Tan Kim Piauw.


The New Citroën Ë-C3 All Electric, Offers an Electrified Lifestyle with #EXPRESSYOURËSTYLE


The New Citroën C3 is designed to be a reflection of its owner's young and dynamic personality. Compact dimensions, practicality, comfort and connectivity are a combination offered in one vehicle package that also offers customization to express the owner's lifestyle. And now, with the presence of the Citroën Ë-C3, young and progressive consumers have a lifestyle choice with a touch of electrification to support their daily activities.


The New Citroën Ë-C3, which received the nickname THE GAME CHANGER, really attracted the attention of visitors at the last GAIKINDO INTERNATIONAL AUTO SHOW 2O23 Exhibition. With a dynamic appearance and comfort because it uses 100% DC fast charging, all electrified comfort is available in The New Citroën Ë-C3.


The Citroën Ë-C3 was launched in India in February 2023 and became the first automotive brand to launch an electrified variant with a similar platform in just 6 months since its initial launch. As offered in previous Citroën products, the Citroën Ë-C3 also adopts all the benefits of Citroën Advanced Comfort to increase comfort for all. There are at least 10 advantages offered by the Citroën Ë-C3, namely:

  • 320 KM RANGE IN A SINGLE CHARGE – Citroën Ë-C3 can cover a distance of up to 320 km on one battery charge to full condition

  • 100% DC FAST CHARGING FOR QUICK CHARGING & WORRY-FREE DRIVE – the Citroën Ë-C3 battery can be charged via a DC fast-charging station from 10% to 80% in just 57 minutes

  • 26cm CITROËN CONNECT TOUCHSCREEN WITH WIRELESS MIRROR LINK – The 10 inch touch screen has wireless connectivity capabilities via Apple CarPlayTM and Android AutoTM.

  • 3 ACCESSORY PACKS WITH 47 CUSTOMIZATION OPTIONS – with the tagline #ExpressYourËStyle you can choose various personal customization packages to show your electrified lifestyle.

  • LIVE ELEVATED – with an attractive 5-door SUV style design, with the highest ground clearance of 170mm in its class providing a greater sense of security and confidence when driving in various road conditions.

  • 29.2kWh BATTERY PACK WITH REGENERATIVE BRAKING – the battery will always be charged as long as you press the brake pedal on the Citroën Ë-C3.

  • ADVANCED COMFORT with suspension comfort like driving on a flying carpet (Flying Carpet Ride) and the silence of the cabin space which creates calm like being in a cocoon (Cocoon Effect)

  • TROPICALIZED AC – cabin cooling system designed to suit tropical regions for comfort while driving.

  • HAPPY SPACE – driving comfort with spacious cabin space for the comfort of 5 passengers.

The Citroën Ë-C3 has an efficient pacemaker with no CO2 emissions and offers a range of 320 km (ARAI MIDC 1 Certified) for 100% electrified driving pleasure. The electric motor offers up to 57 PS of power and 143 Nm of torque which is immediately available for acceleration. The result is that 0 – 60 km/h can be reached in 6.8 seconds and the top speed is limited to 107 km/h.


The single-speed automatic transmission can be operated via unique E-Toggle transmission button, plus there is a choice of ECO and STANDARD driving modes that can be adjusted to suit the driver's needs.


As a source of energy storage, this car uses a 29.2 kWh Li-Ion battery. Using the CCS2 port, charging from 10% to 80% from a 15A power source takes 10 hours 30 minutes. However, by using DC fast charging, 10% to 80% charging can be done in 57 minutes.


AMI Buggy, The Vehicle of the Future From Citroën


The Ami Buggy is one of Citroën's visions and ways of illustrating a future vehicle developed for recreational activities. Through the Ami Buggy, Citroën ensures a different and enjoyable travel experience with a sense of adventure when driving a battery-based electric car with this unique design.


Different from recreational vehicles in general, the Ami Buggy is a car that is specially designed and can be driven by anyone from 14 years old to senior citizens aged 77 years, so you can be sure that this unique vehicle concept will be welcomed by the wider community.


To ensure that Citroën can be reached by the wider community, Citroën Indonesia plans to expand its service and sales network in Indonesia with 12 new outlets by the end of 2023 and these outlets will be available in various big cities such as Jakarta, Bandung, Surabaya and other big cities.


On the after-sales service side, currently a Citroën spare parts center has been built at the Indomobil Parts Center which is located in the industrial area of ​​Bukit Indah City, Cikampek, West Java. And Citroën Indonesia offers free service for 4 years or 50,000 kilometers for models that use petrol and 5 years or 70,000 kilometers for battery-based electric vehicle models, standard vehicle warranty of 3 years or 100,000 km (whichever comes first), 12 year anti-rust guarantee, Citroën Call Center 24 hours at 14023 WhatsApp 0878 -4475-4575 or email: care@Citroē