BANDUNG, MEDIA INDONESIA - CITROEN Indonesia, through PT Indomobil Wahana Trada, the official distributor of the brand in Indonesia, is strengthening Citroën's commitment in Indonesia by expanding its network in Bandung.
Citroën's presence in Bandung was marked by an exhibition featuring The New Citroën C3, The New Citroën C5 Air Cross and the Citroën AMI Buggy which is one of Citroën's visions and ways of describing future vehicles.
Located on the Ground Floor Area North of Trans Mall Studio Bandung, this exhibition will take place on 10 - 16 July 2023.
Offer Special Promos
Citroën Indonesia provides a special promo with prizes in the form of gasoline vouchers worth Rp. 1 million, e-toll worth Rp. 1.5 million for every purchase transaction at this exhibition.
Reinforcing its commitment to customers in Indonesia, Citroën's first product range has been carefully selected to embody Citroën's “Dare to Care” tagline and brand promise.
The tagline reflects the three principles of the Citroën brand: Accessibility, Care and Audacity which are embedded in the DNA of all models around the world, including in Indonesia.
In a press conference at Trans Mall Studio Bandung, Monday (10/7), Tan Kim Piauw, Advisory Board, PT Indomobil Wahana Trada, said, "The launch of Citroën Indonesia's initial product range late last year, as well as our recent participation in several large automotive exhibitions received a positive response from the people of Indonesia." "This is what motivated us to expand the Citroën network to various regions in Indonesia," said Tan.
Open 12 New Outlets in Indonesia
"Starting with the city of Bandung, we plan to expand our sales network by opening 12 new outlets nationwide by the end of 2023, to make it easier for customers to access the Citroën brand," said Tan.
Furthermore, Tan added that Citroën Indonesia has prepared a wide selection of models that focus on customer convenience. Also read: Three Citroën Models Present to Seduce Indonesian Society
“Citroën dared to be different. We have prepared various mobility options with a focus on the comfort of the user community when they are on the move," he explained.
"With the promise of "Dare to Care", we are committed to making the lives and welfare of the Indonesian people better," said Tan.
"The range of products that we are currently presenting in Bandung is expected to be able to serve the various needs and individual mobility of the Bandung community," he said.
Comfort Like 'Flying Carpet Ride' and 'Cocoon Effect'
The models featured are Citroën's breakthrough innovations for more comfortable mobility.
Citroën Advanced Comfort, in the form of "Flying Carpet Ride" and "Cocoon Effect" is present in every product on display with the most standard level at Citroën C3 and the most ultimate at Citroën C5 Aircross
New Citroën C3, Comfort and Feel of an SUV
The New Citroën C3 marks the start of a new chapter for Citroën. This model embodies the spirit of the Citroën brand designed to meet the needs of the Asian market. The new C3 is the first model in Citroën's “C-Cubed” program launched in 2019.
"The three C's in the program reflect Citroën's position - Cool, Comfort and Clever which refers to a unique model design, Citroën experience and product concepts specially prepared according to the needs and tastes of the local market," explained Tan.
The design of the New Citroën C3 reflects the youthful and dynamic personality of the customer profile. C3 owners crave practicality, comfort and connectivity all integrated into one vehicle.
"This colorful and practical crossover also makes it easy for owners to order a vehicle according to their tastes and needs in expressing their personality and lifestyle," said Tan.
The New Citroēn C3 was developed for young and progressive people and offers five Citroën comfort themes:
"Live Elevated with an attractive SUV style design and a high seat that can be adjusted to the driver," he explained.
Happy Space with driving comfort like a flying carpet. Interior air conditioning for tropical climates with a spacious cabin.
Infotainment with superior features that offer a 10-inch touch screen and Mirror Link function compatible with Android Auto and Apple CarPlay® wireless connectivity.
Advace Comport with suspension comfort like driving on a flying carpet (Flying Carpet Ride) and silence in the cabin (Cocoon Effect)
Customize Comport with four available body colors and two dual-tone colors for a total of six different color combination options.
Win The World Urban Car Award 2023
Of the various comforts it has, the New Citroen C3 has been named The World Urban Car 2023 which was announced at the New York Auto Show 2023 event. Chosen by more than 100 international journalists from 32 countries.
Providing a better driving pleasure, the New C3 is equipped with an efficient 81 HP powerful engine with a maximum torque of 115 Nm.
Combined with a 5-speed manual transmission, the New Citroën C3 is a fuel-efficient vehicle that consumes 19.8 km per liter.
“The New Citroën C3 provides comprehensive customization flexibility for customers. We are sure that this car will become a new style icon for young and progressive consumers in Bandung," said Tan Kim Piauw.
AMI Buggy, Future Vehicle from Citroën
The Ami Buggy vehicle is one of Citroën's visions and ways of describing a future vehicle developed for recreational activities.
Through Ami Buggy, Citroën ensures a different and fun travel experience with an adventurous style when driving a battery-based electric car with this unique design.
In contrast to recreational vehicles in general, the Ami Buggy is a car that is specifically designed and can be driven by anyone ranging from 14-year-olds to 77-year-old seniors, so it is certain that this unique vehicle concept will be welcomed by a wide audience.
To ensure Citroën can be reached by the wider community, Citroën Indonesia also plans to expand its sales network in Indonesia with 12 new outlets by the end of 2023 and these outlets will be available in various big cities such as Jakarta, Bandung and other big cities.
Selling On the after-sales service side, Citroën Indonesia offers 4 years or 50,000 km free service, a standard vehicle warranty (3) three years or 100,000 km (whichever comes first), 24-hour ERA (Emergency Road Assistance) emergency service and Citroën Call Center. 24 Hours – 14023 & (021) 856 5959. "To find out more about Citroën's product range, customers can visit the 3S Citroën Bandung Dealer located on Jl. Soekarno Hatta No. 382 Bandung," said Tan. (S-4)